Glimpse About Merchandising

8:49 am

What is merchandising?
After 3 years studied about garment management, i found a specific skill in garment process that i'm interested in. That is merchandising process, a process which plan and count every needs end to end in production after a buyer gives orders for some apparels. A merchandiser counts the fabric needs, buttons, zippers, threads, decide the production time (how long the industry will finish the order), decide when the product must be shipped, count the cost end to end until decide how much apparels per box and how much boxes per container (for Shipping). A very complicated job, isn't it?

According to Mr. Ars Khan's opinion, these are a merchandiser's key responsibility:

  1. Product Development
  2. Market and product Analysis
  3. Selling the concept
  4. Booking orders
  5. Confirming Deliveries
  6. Designing and Sampling
  7. Costing
  8. Raw Material
  9. Flow Monitoring
  10. Production Follow Ups
  11. Payments Follows
  12. Internal & external communication,
  13. Sampling
  14. Lab dips
  15. Accessories & trims
  16. Preparing internal order sheets
  17. Preparing purchase orders
  18. Advising and assisting production,
  19. Advising quality department about quality level
  20. Mediating production and quality departments
  21. Giving shipping instructions and following shipping,
  22. Helping documentation department
  23. Taking responsibility for inspections and
  24. Following up the shipment.
   Why is apparel often regarded as synonymous with merchandising?
During the 1980s, textile and apparel is one of the industries that experience demands for frequent change, this is called quick respond (QR) business systems (Lowson, King & Hunter, 1999). Every product with rapid change has the greatest need for merchandising processes (Kunz, 1995). Because of this rapid change, for the effective and efficient production process, every part of textile and apparel trade from the beginning until the final process need to be planned carefully. Accepting orders from buyer and counting the goods-need of the line such as buttons, zippers, fabrics, threads, is the merchandisers’ responsibility. All of those explanations about how apparel industries work and merchandising process have similar work space, that’s why apparel often regarded as synonymous with merchandising. 

Why is merchandising is necessary in nearly every business venture?
Merchandising is the process of planning, developing, and presenting product lines for identified target markets. Merchandising was recognized as a key business function as early as at 1924 (Copeland, 1924). Without merchandising process, all details of every business venture will not managed well. If an industry cut out this process, an effective selling probably not accomplished because there aren’t a process that identified the target markets. According to merchandising definition from P.H. Nystrom (1932), merchandising takes the role as a careful planning, capable styling and production or selecting and buying and affective selling. Every Industry needs merchandising process, even the groceries company. They need someone to decide how much the fertilize must be added to the plants, how much space will be devoted to fresh, canned, frozen, and ready-to-eat food, etc. Merchandisers continue to play an important role in the exchange process by providing products for consumption, and they must still understand customer demands, analyze sales trends, and select and present salable products (Fiorito & Fairhust, 1993; Solomon,1993). Well organized and well managed schedule and supply fundamentally affect the other operation constituents’ work of speed. That’s why every business venture really needs this management process. 

XOXO -unemenel-

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